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To be the leading profitable chain of convenience stores in Singapore, providing convenience with up-to-date products and services through an established network of strategically located stores and an efficient support system.
Cheers logo is a personalised, friendly logo that catches the eye. This is reflected in the oval "face", the wide smile and a pair of big "eye" which have been cleverly crafted in the form of the "ee" in "Cheers". The logo tells readers that Cheers is all about "Service with a Smile".
Cheers caters to a diverse group of customers from different walks of life with the young and trendy, students and working adults forming our core customer base. This group of shoppers leads active and busy lifestyles and hence, values convenience more than anyone else. Being hip and always keeping abreast of the latest trends, they are also more receptive to new products and services.
With our 24 x 7 operating hours, shoppers can visit a nearest store anytime of the day for a delicious hot bite or a thirst-quenching icy cool frezzy, or to grab the latest dailies or simply browse through our gifts display for that last minute present.
At Cheers, we are always on the lookout for new and innovative products and services to cater to the varying needs of our customers. After all, it is our mission to bring convenience, greater variety and better value to you.
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